Main Article Content
Abstract
The investment decision of investors make affect the demand of gold, producing gold jewels, bar, coins and paper gold, employment of workers and the success of some industries and failure of others. In order to succeed in any investment especially in today’s rapid changing scenario, the attributes of investors plays a vital role. They need to know the personal and group influences that affect investment decisions and how their decisions are made. The present paper evaluates the preferential attributes of investors towards gold investment. In this paper, convenience sampling method was adopted. In order to ensure the study 120 samples were taken and investigated by well structured questionnaire. The investment pattern of investors, socio-economic conditions of investors and their preferential attributes are analysed by using percentage analysis and chi-square test.