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Abstract
‘Adaptation Studies’ is an emerging field of study in Arts and Humanities. It involves the complex phenomena of ‘intertextuality’ and ‘intermediality’, and popularises ‘hypermedia’ or ‘transmedia storytelling’ across the cultures. Moving away from the Fidelity/Infidelity concept, it has opened up new perspectives to ‘film and literature’ research: fan fiction, cross-media audience, digital media ecology or ethnography, trans-local or trans-cultural developments, etc.